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Amsterdam Sweet House
Freshly pressed stroopwafels with caramel syrup

Dubai Winter Festival · December 2026

A Taste of Amsterdam.A New Story in Dubai.

Dutch heritage. Freshly made. Shared with love.

Two cities. Two eras. One shared spirit.

From the canals of Amsterdam to the creek of Dubai.

  1. Engraving of 17th-century Amsterdam canal houses and a sailing ship

    1600s

    Amsterdam, a harbour of exchange

    Ships came and went, and with them spices, sugar and new ideas. It was a complicated age of trade, with its share of injustice, but in Amsterdam's kitchens it slowly shaped a gentle tradition of baking.

  2. Hands spreading warm caramel syrup on a freshly pressed stroopwafel

    1800s

    Gouda, a baker's thrift

    Bakers pressed leftover crumbs and syrup between two thin wafers. Nothing wasted, everything shared. The stroopwafel was born, and its name simply means syrup waffle.

  3. Dubai skyline at blue hour with a traditional abra crossing the water

    2026

    Dubai, a city of arrivals

    A city built on welcome and ambition, where cultures meet every evening. We bring the iron, the batter and the recipe, and make every one fresh in front of you.

Amsterdam Sweet House · Book Us

You bring the guests. We bring Amsterdam.

100 Sweet Treats. One Complete Experience. Zero Hassle.

Choose freshly made portions, not a station rental. We bring the team, the Dutch treats and everything needed for four hours of live customer service.

Live Stroopwafel Experience

Live Stroopwafel Experience

100 freshly baked stroopwafels with standard toppings, one stroopwafel iron, one team member and four live service hours.

Live Poffertjes Experience

Live Poffertjes Experience

100 portions of freshly made poffertjes with standard toppings, one team member and four live service hours.

Dutch Strawberries & Chocolate Experience

Dutch Strawberries & Chocolate Experience

100 transparent cups of fresh strawberries with poured milk or white chocolate, one team member and four live service hours.

  • 100 portions per station, per day
  • Standard toppings & packaging
  • One team member per station
  • Four hours of live customer service
  • Branded foldable wooden station
  • Equipment & ingredients
  • Transport within standard Dubai area
  • Setup, cleaning & teardown included

Four hours of live customer service begin only when we are ready to serve. Setup is completed before service; cleaning and teardown happen afterwards. None of these count towards your four service hours, and none carry a separate charge.

Book UsFAQ

Made live, right in front of you

The moment the syrup stretches.

The iron hisses, the batter turns golden, and the wafer is split while it is still hot. Warm caramel syrup goes in, and as you take it in your hands the whole stand smells of butter, cinnamon and brown sugar. Next to it, the poffertjes pan is turning out little clouds, finished with butter and a soft snowfall of powdered sugar.

  • 1The hiss of the iron
  • 2The scent of warm caramel
  • 3The first soft bite
A warm stroopwafel pulled apart, caramel syrup stretching in glossy strands
Hands spreading caramel syrup on a freshly pressed stroopwafel

The Craft

Freshly prepared, never rushed.

The batter is mixed in small batches. Each wafer is pressed, cut while hot, and split by hand before the syrup goes in. Poffertjes are turned one by one with a fork. It is simple work, and it rewards patience.

  1. 01

    Pressed

    Dough pressed on a hot iron until crisp and golden.

  2. 02

    Split

    Each wafer is split while warm, by hand.

  3. 03

    Filled

    Warm caramel syrup, spread thin and even.

  4. 04

    Finished

    Served as it is, or dressed with your topping.

Stroopwafels dipped in milk and white chocolate with pistachio and colourful candy

Make it yours

Toppings

  • Milk chocolate
  • White chocolate
  • Caramel
  • Pistachio
  • Nutella
  • Colourful candy
  • Oreo
  • M&M’s

Our Heritage

Two cities, two eras, one shared spirit.

Engraving-style illustration of 17th-century Amsterdam canal houses and a sailing ship

Four centuries ago, Amsterdam was one of the great trading cities of the world. Its harbour linked distant cultures, and with them came spices, sugar and ingredients that slowly found their way into Dutch kitchens.

Out of that meeting of flavours grew a quiet tradition of baking craftsmanship. In time it gave us the stroopwafel: two delicate, thin waffle layers joined by warm syrup.

Today, Dubai carries a similar spirit of ambition and connection, a place where people and ideas from everywhere meet. It feels like the right home for a new chapter.

We tell this history with care: the age of trade brought exchange, and also hardship for many. We honour the craft, not the conquest.

Read our story
Friends and family sharing poffertjes and stroopwafels on a winter evening in Dubai

Made to be shared

Small treats. Lasting memories.

A paper tray of poffertjes passed between friends. A child's first stroopwafel. A warm coffee on a winter evening in Dubai. These are the moments we bake for.

Opening December 2026

Our first home: Dubai Winter Festival.

Amsterdam Sweet House opens as a winter pop-up in Dubai this December, our first step toward permanent locations in the city.

Opening
December 2026
Venue
To be confirmed. We will share the exact location soon.
Find Us

Gifting

The Stroopwafel Gift Collection

Stroopwafels in three Amsterdam Sweet House keepsake tins, made for festive tables, corporate gifting and the people you think of when you travel.

  • Hand-wrapped, freshly packed
  • Ideal for seasonal & corporate gifting
  • Custom orders on request
Enquire about gift boxes
Classic Amsterdam
Classic Amsterdam
Amsterdam Meets Dubai
Amsterdam Meets Dubai
Royal Blue Edition
Royal Blue Edition

Follow along

From the iron to your feed.

Follow our journey to Dubai: behind the scenes, opening news and first looks at the stand.

Collaborations

You bring the guests. We bring Amsterdam.

100 fresh portions per station. Four hours of live customer service. Team, transport, setup and cleanup included. Explore our complete Dutch dessert experiences.